What Is A Niche?
In plain English, a niche is a distinct segment of a market. For example…if you were to take the music market and narrowed it down to “music of the 60s” that would be a niche. Obviously, with this definition, there are literally millions of niches known to mankind.
Think about anything in your home. Just about any item falls into a specific niche. For example…your coffee table would be part of the “living room furniture niche” within the furniture market. If you were to take apart all the niches of the furniture market, you could probably name dozens alone.
This definition of niche is not to be confused with the one that applies to people when somebody says, “He’s found his niche in the world by playing baseball professionally.” While these are similar in nature, they are not the same thing, unless of course the niche you are targeting online just happens to be a service niche. Again, for example, …if you were a voice-over announcer, you could make your living online selling your voice-over services. I actually know many people who left professional radio to do this.
However, for the purposes of this tutorial, we’re going to refer to niches as segments where you’re going to promote a product. Tangible goods are sometimes easier to wrap our heads around than a service-oriented business. They are also a lot easier to run and manage and take much less time out of your day. Think about it. If you’re a copywriter, you can’t just put out a book and make money over and over again. You have to write copy after copy to continue to earn a living. This translates into many hours of work.
Having said this, yes, if you like, you can apply what I am about to reveal to service-oriented businesses as well. The examples in this tutorial, however, will all revolve around products and physical goods.
Getting started
- An Introduction of SEO Niche
- How SEO Niche Is Highly Demand
- Step-by-Step to A Powerful SEO Niche