How To Generate Traffic On eCommerce Store and Promote
Proceed with setting up your shop and get it ready for traffic now that you've chosen your niche and built your shop platform. Align with your chosen platform’s documentation for tips on setting up your store.This is the time to focus on bringing traffic once your store, it's up and running. There are various strategies to do this, some free, some at a cost. We will go through both free and paid strategies, so you can decide which path you should take to help your business grow.
This guide will focus on social media because it's the most convenient route. Generating traffic through social media will not cost much, if anything, at all.
1. Facebook
Facebook offers both paid and free advertising options. If it is within your budget, I suggest using paid promotion like contextual advertising, as this can result in broader reach.However, suppose you are short on funds. In that case, you can reach out to people without spending any money by joining Facebook groups relevant to your niche and begin developing your presence and brand through regular postings. You can then eventually seek permission from the group’s owner to include a link directing your shop in your future posts.
Hold competitions for community members and rewarding them with store credit is a smart move to increase your customer base.
2. Pinterest
Since it is so easy to use, Pinterest is one of the best ways to drive traffic to a store.It has been demonstrated to be the single most effective selling online platform in contrast to other channels. While Facebook can bring in more traffic, Pinterest typically brings in more purchases.
Starting a separate Pinterest account for each niche or store is the way to go since people often do not follow accounts with random and unrelated content. If you want people to follow you, exert effort and time to build your boards with attractive pins.
Begin by following a few people on Pinterest that take an interest in the same niche you have chosen.
Here are a few more Pinterest pointers:
- Make use of keywords in your name (for example, Recipe Girl | Cooking & Food).
- Use keywords in your pin descriptions.
- Set your best photos as the board's cover.
- Don't get too tacky with your board names; instead, use keywords.
- To stand out, make all of your pins taller than they are significant.
- Pin often and regularly during the day, but not too many at once.
- Just pin the best content to maintain your keep your brand image at tip-top shape.
3. Instagram
Instagram can also be helpful for sales, mainly if you have managed to gain a high following and engagement rate. Make sure that all of your posts are eye-catching and interesting to keep the engagement going.Instagram marketing tips:
- Follow influential accounts in your niche.
- Always provide at least five hashtags in each caption.
- Like updates from your fans for them to return the favor.
- Post daily, but during peak hours only.