Selling From Any eCommerce Store

When it comes to online businesses, the line separating success from failure can be very brittle. That is to say, if you have an ideal business model but are not currently profitable, it may be the tiniest detail that is holding you back.

Similarly, it is possible that the slightest change could turn your currently failing business model into a huge moneymaker.

A single strategy can spell the difference for the success of your business. An example is adding at least one very inexpensive item to your e-commerce shop. If you earn money from subscriptions or one-time purchases, this can make a significant difference.

Why a Low-Cost Item Can Make a Huge Difference

The issue with selling a 'big ticket' item on an online marketplace is that you are essentially attempting to conquer two powerful 'barriers' to sale.

The first and most noticeable obstacle is that your product costs a lot, and people need a great deal of convincing before they will purchase something expensive.

The second impediment is that people are wary of purchasing online from unfamiliar outlets. If they've never done business with you before, they're likely to be worried about security and unsure whether to trust your delivery system.

As a result, convincing someone to pay for something extremely costly on a foreign platform is a battle that is hard to win. On the other hand, if you can convince them to purchase one small item – even if it costs just $5 – this will make it much easier to persuade them to buy future products costing significantly more money, especially if you provide them with excellent service and a truly superior product!

Increasing Your Ecommerce Sales

If you have some kind of e-commerce shop, whether you sell digital products, physical products, or subscriptions, there are a few strategies you can use to increase your sales. And it's entirely dependent on how you set up your shop.

Make use of a red 'Buy Now' button.

Research indicates that making your “Buy Now” screaming the color red will result in more clicks than using other colors.

Create a variety of bundles with varying price points

One of the most effective ways to increase product sales is to give the consumers control over how they purchase them. For instance, if you provide several 'bundles,' this can imply that you allow consumers to buy more items at once and therefore save more money, or that they can purchase only a few individual items from your larger batch and therefore spend less money overall.

In either case, you should give your customers the impression that purchasing from you means saving money or making a wise choice.

Sell a Few Very Cheap Products

If you're attempting to sell an expensive product through your e-commerce store, you're effectively trying to accomplish two extremely difficult tasks. The first challenge is convincing consumers to part with a large sum of money and purchase something substantial.

The second challenge, you ask? It is attempting to win their confidence and convince them to spend money with you for the first time. Avoid trying to resolve both these challenges at once! Sell a low-cost item to establish trust; then, you can move on to offering more expensive items.

Distribute Free Samples

What’s more ideal than handing out a complimentary sample? If you sell a membership site, you can offer free membership with limited features or a limited-time free full membership.