Why SEO is Good for Your Marketing
Site preparation plan upon creation:
- To study the structure of categories / subcategories of products from competitors and use in your future project. No more than 3 clicks should be access to each of the pages.
- It is recommended to add text of 1500-2000, characters to each of the categories / subcategories. Product cards may contain non-unique content.
- It is important to customize h1 headers and titles based on the request list while mentioning the city. Example heading h1: RC Cars, Truck Tracks. Example title: RC cars, trucks in the USA to buy, free shipping.
- For a service site, study the structure of content by semantic blocks and design from competitors. For example, the presence of tables with prices, photos of work performed, reviews, lists of benefits.
SEO Audit
After creating and filling the site with content, it is recommended to perform a SEO audit. For correcting scripting tags like title, meta, content, redirects, broken links, etc.
Tools:
- To study the structure of categories / subcategories of products from competitors and use in your future project. No more than 3 clicks should be access to each of the pages.
- It is recommended to add text of 1500-2000 characters to each of the categories / subcategories. Product cards may contain non-unique content.
- It is important to customize h1 headers and titles based on the request list while mentioning the city. Example heading h1: RC Cars, Truck Tracks. Example title: RC cars, trucks in the USA to buy, free shipping.
- For a service site, study the structure of content by semantic blocks and design from competitors. For example, the presence of tables with prices, photos of work performed, reviews, lists of benefits.
Commercial factors
For commercial sites, it is important to indicate phone numbers in a prominent place on the site. Also, the presence of the page contacts with the indication of telephones, e-mail, addresses, maps.
How to get more traffic?
We create a blog (information section) and write articles on our topic. A minimum of 30 articles per month is recommended. Better 100 articles per month, you can order on the exchange - https://www.etxt.biz
Examples of blogs:
- https://www.leblogauto.com
- https://blog.hubspot.com/marketing
- https://www.sohoconcept.com/blog
- https://www.electronics-lab.com/blog
Links
After creating and optimizing the project, it is recommended to test it using contextual advertising for 1–2 months, then, having understood the profitable categories, the products should start working with the link mass.
It is better to buy links for related topics and your region, then related topics and the general region. For example: a real estate agency in New York. We buy links on all sites in New York and everything related to real estate in New York and throughout the United States.
To buy, we use link exchanges with a one-time payment for a link:
- http://name-your-site.ru
- name-your-site.ru
- your-site-name
- http://your-site-name/category
This will protect you from anchor spam in links. You can spend from $ 300 per month on links. Buying them on the main page and categories / subcategories that are profitable and are in the top 10 aisles, which brings them closer to the top 1.
For the pros, you can study the link mass of competitors using - https://ahrefs.com
Checking positions and traffic
Every 2 weeks, you can check positions using - https://topvisor.com
Next...
- Internet Marketing #1: What is Internet Marketing
- Internet Marketing #2: Content Creator
- Internet Marketing #3: Social Media Marketing
- Internet Marketing #4: Search Engine Optimization (SEO)
- Internet Marketing #5: Contextual Advertising
- Internet Marketing #6: Web Analytics