What is SEO in Internet Marketing

 

What is SEO in Internet Marketing

Search Engine Optimization or SEO is an action aimed at improving the viability of a site in search engines. The main goal is traffic from Yandex, Google, Microsoft, and Yahoo.

Site preparation plan upon creation:

1. To study the structure of categories/subcategories of products from competitors and use in your future project. No more than 3 clicks should be accessible to each of the pages.                 
2. It is recommended to add text of 1500-2000, characters to each of the categories / subcategories. Product cards may contain non-unique content.                 
3. Customizing h1 headers and titles based on the request list while mentioning the city is important. Example heading h1: RC Cars, Truck Tracks. Example title: RC cars, trucks in the USA to buy, free shipping.                 
4. For a service site, study the structure of content by semantic blocks and design from competitors. For example, the presence of tables with prices, photos of work performed, reviews, lists of benefits.

SEO Audit

After creating and filling the site with content, it is recommended to perform a SEO audit. For correcting scripting tags like title, meta, content, redirects, broken links, etc.

Tools:

1. To study the structure of categories / subcategories of products from competitors and use in your future project. No more than 3 clicks should be access to each of the pages.
2. It is recommended to add text of 1500-2000 characters to each of the categories / subcategories. Product cards may contain non-unique content.
3. It is important to customize h1 headers and titles based on the request list while mentioning the city. Example heading h1: RC Cars, Truck Tracks. Example title: RC cars, trucks in the USA to buy, free shipping.
4. For a service site, study the structure of content by semantic blocks and design from competitors. For example, the presence of tables with prices, photos of work performed, reviews, lists of benefits.

Commercial factors

For commercial sites, it is important to indicate phone numbers in a prominent place on the site. Also, the presence of the page contacts with the indication of telephones, e-mail, addresses, maps.

How do get more traffic?

We create a blog (information section) and write articles on our topic. A minimum of 30 articles per month is recommended. Better 100 articles per month, you can order on the exchange - https://www.etxt.biz

Examples of blogs:

1. https://www.leblogauto.com
2. https://blog.hubspot.com/marketing
3. https://www.sohoconcept.com/blog
4. https://www.electronics-lab.com/blog

Links

After creating and optimizing the project, it is recommended to test it using contextual advertising for 1–2 months, then, having understood the profitable categories, the products should start working with the link mass.

It is better to buy links for related topics and your region, than related topics and the general region. For example a real estate agency in New York. We buy links on all sites in New York and everything related to real estate in New York and throughout the United States.

To buy, we use link exchanges with a one-time payment for a link:

1. http://name-your-site.ru
2. name-your-site.ru
3. your-site-name
4. http://your-site-name/category

This will protect you from anchor spam in links. You can spend from $ 300 per month on links. Buying them on the main page and categories/subcategories that are profitable and are in the top 10 aisles, brings them closer to the top 1.

For the pros, you can study the link mass of competitors using - https://ahrefs.com

Checking positions and traffic

Every 2 weeks, you can check positions using - RankMathPRO plugin